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  • Oisin Green posted an update 1 month ago

    As Swim Show participants create signifies that are increasingly aimed at consumers, a number of technology is being utilized to make certain the designers in addition to their creations reach as broad an audience as is possible. During the past the fashion shows were much more of an insider affair, now many design houses want to reach out to a broader demographic and, naturally, trying to boost sales. Increasingly more, clothes are offered available for sale immediately, with some fashion houses offering a full brand range in a see-now, buy-now capacity – anything from the make-up on the accessories on the shoes. Technology now plays an important role in all of the our way of life and nowhere is more evident than on the fashion weeks, where technology really stole the show, in some ways a minimum of.See-Now, Buy-NowSome in the see-now, buy-now options were offered through each house’s existing e-commerce site along with their physical stores, while Temperly London merged with social app Vero allowing consumers to buy three of these fashion week looks at this time.Snapchat and Instagram StoriesWhile which of these will win their ‘format war’ remains seen, both were chosen fairly extensively at Fashion weeks. Misha Nonoo used Snapchat to slowly unveil her collection, while J Mendel documented his entire collection with Instagram Stories. Industry experts manage to believe Instagram Stories is the perfect medium for sharing fashion week together with the fans.Chatbots OverpoweringShopability would have been a popular trend this year and both Burberry and Tommy Hilfiger introduced AI run chatbots as being a new user interface. With chatbots overtaking our fashion shopping experiences, we better hope that they can don’t develop artificial intelligence that becomes smarter than were!Virtual, Mixed and Augmented RealityThe excitement with the shows themselves was not enough, it seems like. Many shows had a part of alternative reality for many years. For example, in Nyc fashion week, Intel worked with several designers to broadcast their shows in virtual reality, run by Voke’s GearVR app, so viewers could feel as though they were right on the leading row. Rebecca Minkoff dealt with augmented reality, working with shopping app Zeekit to allow customers to upload an image of themselves and discover whatever they would seem like within their favourite outfit through the show. Meanwhile, real innovation came in the type of mixed reality space, where viewers could wear Microsoft Hololens headsets to determine a supplementary layer over reality. Soon, perhaps people across the world may be watching a way show in their lounge and feel that these are immediately.

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